The School of Leadership held its 10th annual Young Leader's Conference in Karachi recently (July 1-6). The theme of this year's conference was the celebration of Inquilab and the principles of Eman (Faith), Ittehad (Unity) and Tanzeem (Discipline). The Conference attracted over 350 university students from across Pakistan who lived and learned together for six days. The organisers of the YLC asked Aurora to conduct a session on Day 4 of the Conference, which was built on International Economic Leadership and the value of social responsibility.
Marylou Andrew from Aurora spoke to the young people about why companies need to invest in corporate ethics and responsibility and how these efforts can be communicated to end consumers. After a 30 minute presentation and intense debate, the students were divided into groups and given a practical assignment to create a corporate responsibility programme for a biscuit manufacturer based on various pre-defined parameters. Each group presented its programme and the winning group received prizes courtesy of Aurora and the Dawn Media Group.
Check out some pictures of our session at the YLC (click on each picture for a larger view).
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| Marylou Andrew from Aurora talking about the importance of CR. |
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| One of the groups busy working on the practical assignment. |
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| Another group deeply engrossed in the activity. |
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| The winning group presents its CR programme. |
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| Another group presents its ideas. |
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| A group photo with some of the participants who attended the session. |
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