Highlights from the September-October 2011 issue of Aurora

Aspirations of Beauty – Beauty takes off in Pakistan.


Beauty and the East – Olivier Auroy on why Western companies need to learn the language of Eastern beauty.


Selling Blessings – Burj Bank makes a promise that cannot be refused.


Sunlight in the House – Sunlight makes a comeback.


Getting Ready for AdAsia – Interview with Madhukar Kamath, Group CEO & MD, Mudra Group and Ashish Bagga, CEO, The India Today Group.


Exporting Pakistan – Interview with Tariq Puri, Chief Executive, Trade Development Authority of Pakistan.


The ‘yes we can’ Agency – Interflow Communications in profile.


Trending the Media – Interview with Neil Stewart, CEO, Maxus Asia-Pacific.


The Google Plus Opportunity – Tips on how businesses can capitalise.


The China Double SIM Challenge – The Chinese handset assault.


Ramazan Syndromes – Adnan Syed on advertising in a slow month.


Visual Positioning – Faraz Maqsood Hamidi on making sure your brand is really seen.