The Dawn Media Group has always acknowledged its legacy to Mr Jinnah, who founded the Group’s flagship newspaper, Dawn, on August 14th 1947. This is no more in evidence than in its corporate advertising - usually on August 14th (Independence Day), September 11th (Mr Jinnah’s death anniversary), and December 25th (Mr Jinnah’s birthday), which based on extracts of Mr Jinnah’s speeches and other pronouncements, seek to empower Pakistani audiences with the wisdom of Mr Jinnah’s vision for Pakistan. This year’s campaign was based on the rights of minorities as Mr Jinnah envisioned them even before the nation was born. In previous years, the campaigns have focused on women’s rights, the dangers of ethnicity and the importance of good leadership and governance. In doing so, the idea has always been to keep Mr Jinnah’s vision of a country based on solid ethical and moral principles alive. In this year’s campaign the message resonates even more strongly with the question… “Are we as Pakistanis doing enough to advance Mr Jinnah’ dream?”
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ReplyDeleteWell at least Aurora published some of Jinnah speeches unlike Dawn newspaper which just gave him a tribute to found this newspaper. Sadly, on 11th September (the death anniversary of Jinnah and the major massacre of 9/11 which turns the world upside down) you could see everyone talking about 9/11 in all over Dawn newspaper, and the havoc 9/11 left on Pakistan morally, socially, economically and politically. I mean get over with 9/11 shit. Interestingly, none spoke about Jinnah and his struggle through out development and creation of Pakistan and his lose of life which was again sacrificed in the name of Pakistan. Quaid has done so much for this country needless to mention and in the end we say,..Quaid-e-Azam nai farmaya tu chal mai aya! Shame!
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