Bulls Eye Communications, headed by Shoaib Qureshy, recently signed a joint venture agreement with DDB Worldwide in Pakistan.The agreement, which comes into effect on Nov 1, will see the amalgamation of Bulls Eye Communication's advertising clients (including Masafi, Faysal Bank and Sucral) with DDB clients Johnson & Johnson and Lipton under a new agency called DDB Pakistan, to be headed by Qureshy.
Blitz, which was DDB's former partner in Pakistan and used to be responsible for J&J and Lipton, has been renamed Brandstir and is now part of Brainchild Communications.
Find more information on DDB Pakistan in our interview with Shoaib Qureshy in the November-December (annual) issue of Aurora.
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