By Owais A. Jaliawala
Category: Print
I like concepts that rely on Photoshop instead of just shopping for photos. These ads encourage consumption of local fruit as imported ones need to be transported and that can cause environmental hazards.
Bund
I like concepts that rely on Photoshop instead of just shopping for photos. These ads encourage consumption of local fruit as imported ones need to be transported and that can cause environmental hazards.
Agency: McCann Erickson BCA, Germany
Kapiti Designer Ice Cream
Category: Print
Creativity comes naturally for brands that are a concept in themselves and this is a perfect example.
Creativity comes naturally for brands that are a concept in themselves and this is a perfect example.
Agency: Colenso BBDO , New Zealand
Oreo
Category: Print
It looks simple but a closer look gives away the clever difference. A standard way of presenting a fruit drink is used to demonstrate how milk and Oreos go together. The copywriting is simple and to the point.
Agency: Pixonal , Egypt
Faysal Bank
Category: Print
Culture and literature-based, smart copywriting says it all. The original line ‘bakee reh gaye chaar’ from the Urdu poem Paanch Chuhay delivers the message of four teams making it to the semi-final.
Culture and literature-based, smart copywriting says it all. The original line ‘bakee reh gaye chaar’ from the Urdu poem Paanch Chuhay delivers the message of four teams making it to the semi-final.
Agency: Blitz DDB, Pakistan
Wi-tribe
Category: Logo
This logo is a personality defining piece of art that makes it a campaign on its own. The wink and the smiley give away the brand personality of young and fun. It was launched with an equally good tagline… Online with no line!
This logo is a personality defining piece of art that makes it a campaign on its own. The wink and the smiley give away the brand personality of young and fun. It was launched with an equally good tagline… Online with no line!
Agency: Ogilvy & Mather , Pakistan
McDonald’s Filet-O-Fish
Category: Print
Neat and clean ads are hard to find locally. A fish sandwich ad is bound to have a hook or a fishy line. However, this breaks the clutter by just using the brand name as message and the ‘O’ in the middle as the visual. It says only what it must.
Agency: Manhattan Leo Burnett, Pakistan
Surf Excel
Category: Print
Love the visual. It advocates the use of visual language that our industry very much lacks.
Agency: Lowe & Rauf , Pakistan
DawnNews
Category: Print
It’s a beauty, the visual says it all and the copy just hangs in there. The smart caption, ‘future tense’ helps build the tension of the visual. A few more of these ads and the future of Pakistani advertising wouldn’t be so tense.
It’s a beauty, the visual says it all and the copy just hangs in there. The smart caption, ‘future tense’ helps build the tension of the visual. A few more of these ads and the future of Pakistani advertising wouldn’t be so tense.
Agency: Pirana , Pakistan
Owais A. Jaliawala is Creative Group Head, Blitz DDB. owais.ashraf.3@gmail.com
It is really nice and informative article. Thanks for sharing. Please keep on sharing these types of posts in future too.
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