Gillette, P&G’s men's grooming brand, announced its partnership with musicians Bilal Maqsood and Faisal Kapadia of Strings yesterday. This event also marked the unveiling of the new ‘Gillette Mach 3 Sensitive’ razor.
Salman Yousuf, Brand Manager, Gillette says the brand chose Strings to be their ambassadors because “we were looking for the best, and we felt Maqsood and Kapadia were the perfect match as not only are they the best at what they do, their personalities and image are also in sync with the brand.”
Gillette is aimed at making men feel and be their best, be it in sports, music, or any other profession or field, says Yousuf and this is what it aims to highlight through Strings.
Salman Yousuf, Brand Manager, Gillette says the brand chose Strings to be their ambassadors because “we were looking for the best, and we felt Maqsood and Kapadia were the perfect match as not only are they the best at what they do, their personalities and image are also in sync with the brand.”
Gillette is aimed at making men feel and be their best, be it in sports, music, or any other profession or field, says Yousuf and this is what it aims to highlight through Strings.
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